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The Bryant University Collegiate Entrepreneurs’ Organization is proud to present the 2^nd Annual Purple Cow Competition. The Purple Cow concept was developed by Seth Godin, entrepreneur and author of ten books including New York Times Best Seller “Purple Cow” and the best selling e-book of all time, “Unleashing the Ideavirus”. Godin describes how one day he was driving through France with his family and they stared in amazement at all of the cows on the side of the road. However, after 5 minutes, all of the cows looked the same. Nothing about the next cow was any different than the hundred before it.

Godin and his family’s amazement soon turned into boredom. But, if there had been a purple cow among the thousands of other cows, Godin surely would have gotten out of his car and ran to the cow, while his children certainly would have touched and stared at the cow for hours in astonishment. The purple cow is an analogy for what successful companies have to be today. In an age when power has shifted from the hands of the companies to their consumers, companies can no longer afford to use the same old advertising tricks and tactics to be successful. They have to be different. They have to be remarkable.

Please See Competition Guidelines in the Resources tab of our website.

THIS YEAR’S COMPETITION